Aramoana in Retro 80s

It was a lovely afternoon as I arrived in Aramoana, a small coastal settlement on the western side of the entrance to Otago Harbour.  I spent the afternoon walking along the beach, climbing over rocks, up sand dunes and enjoying the local wildlife. This photo that I took overlooking the beach, the mole and beyond to Taiaroa Head was finished with a black and white film preset called Retro 80s that was made by the Rollei company.

The Rollei company was founded by Paul Franke and Reinhold Heidecke in Braunschweig, Germany in 1920. Their vision was to create a new type of roll film for cameras. Over the preceding years the company grew until eventually acquiring a worldwide reputation. In the 1950s and 1960s it became a high-quality brand with a unique photographic style. In 2009 they released the Retro 80s film which quickly became one of the favourite black and white films for international photographers.